ABOUT
Digital product that works is not luck.
It is the consequence of good decisions,
and of who makes them.
I am Raphael Pereira. Son of two teachers, I grew up believing that doing things well has purpose. It is not just delivery, it is responsibility.
What I doTRUST
Some of the businesses that have already trusted my work. In 17+ years, that's 100+ projects across many segments.
100+ projects 17+ years many segments
Where this vision comes from
Since I was 16 I learned that preparation and results go together. I started in technical support at Terra Empresas, understood web hosting from the inside and never stopped learning while solving real problems.
My own agency for five years, a pet shop with my sister in Mooca, roles at Drummond and Belas Artes as marketing coordinator and specialist. Nearly two decades that gave me a perspective that is hard to learn in any course: that of someone who has had to make everything work at the same time.
My degree is in Advertising and Propaganda, but my way of working is multidisciplinary by necessity, not by vanity of scope.
The problem is rarely where it seems.
Traffic does not fix a bad experience
SEO without a page that converts is wasted investment. More visits to a confusing page only scales the problem.
Automation does not fix a bad process
Automating a broken flow makes it fail faster. I always start with the process, then the tool.
Data without decisions is just a report
Vanity metrics do not pay the bills. The goal is to turn analysis into concrete action with measurable impact.
What I do in practice
Every project starts with diagnosis and strategy: understanding what already exists, what is blocking and what moves the business. From there, I work on five fronts; each one has a page explaining how it works, what the delivery includes and what it costs.
Websites and digital products
From a full overhaul to a surgical fix: UX validated in Figma, design and development focused on conversion and real performance.
See how it worksSEO and content
Show up on Google for people searching what you sell: technical, on-page and content, with honest measurement.
See how it worksAutomations and integrations
n8n, APIs and flows that kill manual work and connect systems that don’t talk to each other.
See how it worksData and performance
Reliable measurement, Core Web Vitals in the green and dashboards that answer business questions.
See how it worksMedia measurement and optimization
Conversions sent right to Google Ads and Meta (CAPI), recovered signal and real cost per result.
See how it worksTools & Stack
Outside of work
Skateboarding, online games, time with my partner Tabata, my cats Sirius and Kurt, and the company of friends and family.
Let's talk?
If you want to evolve a digital product or understand where the real growth opportunities are, reach out. No formality, no script. Just a direct conversation.
I respond within 24 hours. Prefer email? ideia@pereiraraphael.com.br