belasartes.br
Belas Artes
Enrollment conversion measurement and funnel performance.
- GA4
- Conversion
- Performance
DATA AND PERFORMANCE
Stop deciding by gut feel.
Reliable measurement (GA4, GTM, conversion events), Core Web Vitals in the green and dashboards that answer business questions. So you know what converts, and why.
You talk straight to me Raphael Pereira 17+ years in digital marketing and product
See workTRUST
Some of the businesses that have already trusted my work. In 17+ years, that's 100+ projects across many segments.
100+ projects 17+ years many segments
THE PROBLEM
You have data. Just no answers.
Analytics installed, numbers piling up, and still nobody can say what actually converts, or why the site loses sales.
Having a tool isn’t measuring
GA logs pageviews, but the conversions that matter aren’t tracked, so you decide on the wrong data.
A slow site loses sales
Poor Core Web Vitals push people away before they convert, and drag your Google ranking down.
THE SOLUTION
How I solve it
I set up trustworthy measurement, get Core Web Vitals into the green and build dashboards that answer your questions. You decide with data, not gut feel.
IS THIS FOR YOU?
Who it’s for, who it’s not.
I take on few projects, and by fit. Before anything, it helps to know if we’re a match.
IT’S FOR YOU IF
- You invest in traffic and want to know what converts Stop optimizing campaigns in the dark and burning budget.
- You have data but can’t read it Numbers pile up and decisions still come down to gut feel.
- A slow site is hurting you Performance affecting conversion and your ranking on Google.
IT’S NOT FOR YOU IF
- You don’t have traffic yet With almost no volume, there’s little to measure; we start elsewhere.
- You just want a pretty number for a slide I measure to decide, not to decorate a presentation.
- You want the cheapest If price is your only criterion, I am not the cheapest option.
If you saw yourself in the first list, we’ll get along.
DELIVERY
What I deliver.
01
Measure what becomes a decision.
Conversion events tied to the business, not pageviews and vanity numbers.
02
Trustworthy data before dashboards.
Correct tracking (GA4, GTM) and validation, so you don’t decide on wrong data.
03
Performance that converts.
Core Web Vitals in the green: a fast, stable site sells more and ranks better.
04
Honest reading, not a pretty panel.
Dashboards that answer where the funnel leaks and what converts, plainly.
The right tool for each project
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
WHAT MAKES IT DIFFERENT
Why it’s not the same thing.
My work
- Measurement
- conversion events
- Data quality
- validated and trustworthy
- Performance
- Core Web Vitals in the green
- Dashboards
- answers to your questions
- A/B testing
- when there’s volume
- Support
- straight with me, always
GA on autopilot
- Measurement
- pageviews only
- Data quality
- unvalidated
- Performance
- ignored
- Dashboards
- default screens
- A/B testing
- none
- Support
- leaves you alone
Agency report
- Measurement
- traffic numbers
- Data quality
- as-is
- Performance
- not included
- Dashboards
- a monthly PDF
- A/B testing
- rarely
- Support
- ticket support
PROCESS
How it works.
- 01
Measurement audit
I check what’s measured today, what’s broken and what the data is missing.
- 02
Plan and implementation
A measurement plan and setup: GA4, GTM and the conversion events that matter.
- 03
Performance and Core Web Vitals
I measure speed and stability, prioritize and get the vitals into the green.
- 04
Dashboards and ongoing reading
Dashboards that answer business questions, with a continuous read of what changes.
INCLUDED
What you get, in detail.
Everything below comes in every project. No hidden add-ons.
-
Measurement audit
where it all startsBefore any dashboard: I check what’s measured today, what’s broken and what the data is missing. The foundation that makes every number trustworthy.
Tracking checkWhat’s missingData quality - incl.
GA4 + GTM setup
Analytics and tag manager configured right, with reliable data.
- incl.
Conversion events
The actions that matter (lead, sale, contact) tracked as events.
- incl.
Core Web Vitals in the green
Speed, responsiveness and stability measured and optimized.
- incl.
Business dashboards
Panels that answer questions, not screens full of numbers.
- incl.
Session recording
Clarity/Hotjar to see where people get stuck and give up.
- incl.
Reports and ongoing reading
A continuous, honest read of what’s improving and what’s next.
PROOF
Work that already runs.
vetlay.com.br
VetLay
Mobile performance and contact events measured end to end.
- Core Web Vitals
- Mobile
- Events
promorato.org.br
Pró-Morato
NGO: donation measurement and reading what actually converts.
- NGO
- Donations
- Data
abrigobezerrademenezes.org.br
Abrigo Bezerra
Fast, measured Vue site with its own panel (Cloudflare D1 and R2).
- Vue
- Performance
- Panel
ABOUT
Who’ll take care of your project.
Raphael Pereira. 17+ years in digital marketing and product, having run my own agency and worked with large educational institutions and projects in Brazil and abroad. You talk straight to me, from diagnosis to delivery. No outsourced team, no endless phone tree.
FAQ
Common questions.
What does “data and performance” mean in practice?
Two sides that go together: measuring what matters (GA4, GTM, conversion events) and reading that data to drive decisions; and the technical performance (Core Web Vitals, speed) that directly affects conversion and SEO. A fast, well-measured site sells more and you know why.
I already have Google Analytics. Do I still need this?
Having GA isn’t measuring. Most accounts log pageviews and almost no real conversions. I set up events that reflect your business, validate that the data is trustworthy and let you actually see what’s happening.
What are Core Web Vitals and why do they matter?
They’re experience metrics Google uses: loading speed, interaction responsiveness and visual stability. A slow or unstable site loses sales and drops in rankings. I measure, prioritize and get them into the green.
How will I use this data day to day?
With reports and dashboards that answer business questions, not screens full of numbers. Where the funnel leaks, what converts, where the customers who stay come from. Data that guides decisions, not that decorates a slide.
Do you run A/B tests?
Yes, when there’s enough volume to support it. I form a hypothesis, set up the test and read the result honestly, including when the result is “no difference”, which is also a learning.
Is this useful for someone running ads?
Very. Without reliable measurement, you optimize campaigns in the dark and burn budget. With the right conversion events and performance in the green, every dollar spent has somewhere to go and a way to be measured.
How much does it cost?
It depends on scope (implementation, dashboards, performance work). The form has an investment range field. Fill it in and I come back with a proposal and next steps within 24 hours.
LET’S TALK
Want to see what your data isn’t telling you?
Availability for ·
only 2 spots left
Message me on WhatsApp and we talk. No formality, no script. I come back with a proposal and next steps within 24 hours. I work with a few projects a month, by fit.
I respond within 24 hours