Digital Marketing & Product

Strategy, performance and experiences that convert.

I help brands grow with technical SEO, data-driven UX and clear narrative: from diagnosis to delivery.

Let's talk See work

Recent Work

Projects that show scope: from institution to digital product.

Belas Artes

Digital presence and SEO for an educational institution: content architecture, performance and UX focused on enrollment.

SEO
Content
Education

Pró-Morato

Lean and accessible institutional site for an NGO, with clear messaging, donations and storytelling that builds trust.

NGO
Accessibility
Performance

Abrigo Bezerra

Shelter: Vue site with its own admin panel (Cloudflare D1 and R2) for autonomous content management.

Vue
Cloudflare
Admin

VetLay

Digital product for pet health: user journey, service content and performance on mobile devices.

Health
Mobile
UX

THE DIGITAL SIDE OF YOUR BUSINESS

Digital product that doesn't convert is cost. I work to change that.

My work always starts with diagnosis. Understanding what already exists, what is working and where the real opportunities are. I don't reinvent for the sake of it. I move what needs to be moved.

Websites and digital products

From a full overhaul to a surgical fix. UX diagnosis, redesign and development focused on conversion and performance, with the right stack for each project.

Website creation

SEO and content

Search strategy and content that answer what your audience looks for. Technical SEO, keyword research and honest measurement.

SEO and content

Automations and integrations

n8n, APIs and flows that kill manual work and connect systems that don’t talk. Process first, then the tool.

Automations

Data and performance

Reliable measurement, Core Web Vitals in the green and dashboards that answer business questions. Decide with data, not gut feel.

Data and performance

Media measurement and optimization

Conversions sent right to Google Ads and Meta (CAPI), lost signal recovered and real cost-per-result reading. Your budget on trustworthy data.

Media measurement

GOT A PROJECT?

Tell me the context.

No formality, no script. A direct conversation to understand if it makes sense to work together.

Send a message

I respond within 24 hours

WHO I WORK WITH

Educational institutions
SMBs with active digital operations
Businesses migrating their stack
Those who want to grow without depending on an agency

Tools & Stack

Google AnalyticsAnalytics & data

WebflowWebsite building

ChatGPTResearch & content

SEMrushSEO & research

AstroFast websites

N8NAutomation

FigmaUX & prototype

CloudflarePerformance & infra

IllustratorIllustration

AnthropicApplied AI

Google AdsAd campaigns

WordPressWebsite building

After EffectsVideo & motion

Tailwind CSSStyling

PythonAutomation & scripts

Adobe Creative CloudDesign suite

Vue.jsWeb interfaces

PhotoshopImage editing

Google Tag ManagerTags & events