belasartes.br
Belas Artes
Educational institution: conversion tracking for Google Ads and Meta wired to the CRM.
- Conversions
- Integrations
- Education
MEDIA MEASUREMENT AND OPTIMIZATION
Your ad budget goes further when the data arrives right.
Conversions sent right to Google Ads and Meta (CAPI), lost signal recovered and honest cost-per-result reading. The algorithm learns from the true signal, and whoever runs your campaigns decides better.
You talk straight to me Raphael Pereira 17+ years in digital marketing and product
See workTRUST
Some of the businesses that have already trusted my work. In 17+ years, that's 100+ projects across many segments.
100+ projects 17+ years many segments
THE PROBLEM
Your budget is optimizing on the wrong signal.
Google Ads and Meta learn from the conversions they receive. If the data arrives wrong, duplicated or not at all, the algorithm spends your money learning from noise.
Click isn’t customer
Without real conversion tracking, the platform optimizes for reach and clicks, not for what actually sells.
Signal is leaking every day
iOS, ad blockers and consent banners eat part of your tracking, and nobody notices the leak in the report.
THE SOLUTION
How I solve it
I audit the tracking, send conversions right to the platforms (including server-side) and read the real cost per result. The algorithm learns from the true signal and the budget stops leaking.
IS THIS FOR YOU?
Who it’s for, who it’s not.
I take on few projects, and by fit. Before anything, it helps to know if we’re a match.
IT’S FOR YOU IF
- You (or your agency) invest in media And you need every real invested to be measured for real.
- You suspect the cost is too high Without reliable signal, the platform optimizes in the dark and the budget leaks.
- You want to decide on real numbers Not on the platform’s own report grading its own homework.
IT’S NOT FOR YOU IF
- You want someone to run campaigns day-to-day Campaign management isn’t my focus; I prepare the ground for whoever operates.
- You want the cheapest If price is your only criterion, I am not the cheapest option.
- You don’t invest in media (and won’t) With no media running there’s little to measure; we start on another front.
If you saw yourself in the first list, we’ll get along.
DELIVERY
What I deliver.
01
The right signal before budget.
A badly measured conversion teaches the algorithm wrong. Trustworthy data first, then scale.
02
Conversions wired to the platforms.
GA4, Google Ads and Meta (CAPI) receiving the events that matter, straight from your systems.
03
Lost signal, recovered.
iOS, blockers and consent eat your tracking; I bring signal back with server-side and good practice.
04
Reading that turns into optimization.
Real cost per result, by channel and campaign. Cut what wastes, scale what earns.
The right tool for each project
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
WHAT MAKES IT DIFFERENT
Why it’s not the same thing.
My work
- Starting point
- tracking audit and plan
- Events
- the ones that reflect sales
- Lost signal
- recovered via server-side
- Validation
- checked and deduplicated data
- Reading
- real cost per result
- Support
- straight with me, always
Default pixel / plugin
- Starting point
- pixel pasted on the site
- Events
- pageviews and clicks
- Lost signal
- ignored
- Validation
- none
- Reading
- the platform’s report
- Support
- leaves you alone
Rushed media setup
- Starting point
- live as fast as possible
- Events
- the platform defaults
- Lost signal
- accepted as normal
- Validation
- rarely
- Reading
- a monthly screenshot
- Support
- ticket support
PROCESS
How it works.
- 01
Tracking audit
What each platform receives today, what is missing, duplicated or arriving wrong.
- 02
Measurement plan
Which events matter, with which values, and the source of truth for each decision.
- 03
Implementation and integrations
GA4, GTM, Google Ads and Meta (CAPI) receiving clean, deduplicated events.
- 04
Reading and continuous optimization
Cost per result by channel, honest reports and adjustments as the signal evolves.
INCLUDED
What you get, in detail.
Everything below comes in every project. No hidden add-ons.
-
Tracking audit
where it all startsBefore touching anything: what each platform receives today, what’s missing, duplicated or arriving wrong, plus a measurement plan with the events that reflect sales. The foundation that makes every real invested pay off.
What arrives todayMissing eventsMeasurement plan - incl.
GA4 + GTM configured
Events that reflect the business, with validated data.
- incl.
Google Ads conversions
The right imports and values so bidding optimizes for what matters.
- incl.
Meta CAPI (server-side)
Events sent from the server to recover lost signal.
- incl.
Ongoing data quality
Deduplication, consent and checks that keep the signal clean.
- incl.
Cost-per-result dashboards
By channel and campaign, so you decide on real numbers.
- incl.
Reports and follow-up
An honest monthly read: what to cut, what to scale.
PROOF
Work that already runs.
vetlay.com.br
VetLay
Pet health: contact events measured end to end on mobile.
- Events
- Mobile
- Measurement
promorato.org.br
Pró-Morato
NGO: donation measurement and an honest read of what actually converts.
- NGO
- Donations
- Measurement
abrigobezerrademenezes.org.br
Abrigo Bezerra
Shelter: a fast, measured destination to turn clicks into donations.
- Donations
- Performance
- Conversion
ABOUT
Who’ll take care of your project.
Raphael Pereira. 17+ years in digital marketing and product, having run my own agency and worked with large educational institutions and projects in Brazil and abroad. You talk straight to me, from diagnosis to delivery. No outsourced team, no endless phone tree.
FAQ
Common questions.
Do you create and manage the campaigns?
That is not my focus. I handle measurement and optimization: conversions sent right, integrations and cost-per-result reading. Whoever runs the campaigns (you or your agency) gets to decide with trustworthy data. If nobody runs them today, I help structure the basics and point the way.
What is conversion tracking and why does it matter so much?
Google Ads and Meta optimize based on the signal they receive. If conversions arrive wrong, duplicated or not at all, the algorithm learns from noise and the budget goes to the wrong place. Sending the right event, with the right value, is what makes bidding work in your favor.
What is CAPI / server-side tracking?
It means sending events straight from the server to the platform (like Meta’s Conversions API) instead of relying only on the browser. It is more reliable: less loss from blockers, iOS and page instability.
Why do GA4, Google Ads and Meta never match each other?
Each one uses a different attribution model, conversion window and counting method. Divergence is expected. My work includes explaining the differences and defining with you the source of truth for each decision.
I lost signal to iOS and ad blockers. Can it be recovered?
Largely, yes: server-side tracking, event deduplication and proper consent configuration greatly improve what the platform receives. It does not come back 100%, but the difference in optimization is real.
Do you work alongside my media agency?
Yes, and it is a common setup: the agency runs the campaigns, I make sure the data feeding and evaluating those campaigns is reliable. Everyone decides better, with no role conflict.
How much does it cost?
It depends on the number of platforms and the complexity of the integrations. The form has an investment range field. Fill it in and I come back with a proposal and next steps within 24 hours.
LET’S TALK
Ready to make the budget pay off?
Availability for ·
only 2 spots left
Message me on WhatsApp and we talk. No formality, no script. I come back with a proposal and next steps within 24 hours. I work with a few projects a month, by fit.
I respond within 24 hours