Case study · Portfolio
Belas Artes
Digital projects specialist focused on conversions, new products, performance, automations, integrations and SEO.
Client
Centro Universitário Belas Artes
Period
Nov 2022 até o momento
Tools
4th
year of continuous partnership, from coordinator to specialist
13
tools integrated in the digital stack
A/B
continuous personalization and testing on real data
Architecture that could not sustain growth
I joined Belas Artes as Marketing Coordinator and today work as a Digital Projects Specialist: a partnership of almost 4 years of continuous work at a century-old institution.
The first big challenge was reorganizing the architecture of the institution's many websites, spread across different platforms, ensuring cohesive, modern and efficient navigation. That restructuring became the foundation for everything that followed, including the continuous strengthening of the security and stability of the digital environments.
Data that was not talking to each other
I integrated the Educational CRM, Google Ads and Meta with automated data-sending routines: campaigns that learn from the right signal, with a significant increase in enrollment conversions.
With Insider, I implemented site personalization and customization based on real behavior, validated through extensive A/B testing. And the continuous SEO work (content restructuring, performance and experience) brought expressive growth in organic traffic.
Today I keep supporting the evolution of the digital infrastructure, with API integrations connecting the institution's systems on a modern technology foundation. And a new generation of Belas Artes websites is on its way, with new platforms about to go live.
Digital products to scale education
I led the development of the digital structure for the R7 Graduate program, from server preparation to a scalable architecture focused on lead capture and visibility.
I coordinated live events and institutional broadcasts end to end: technical planning, execution, stability and platform integration.
And I remain at the front of the development and maintenance of new digital products that expand the reach of the Belas Artes learning experience.
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