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WEBSITE CREATION

High-conversion website creation

Custom websites with state-of-the-art technology, research-driven UX and real performance: fast to load, built to convert. So every visit finds what it wants and takes the next step.

Raphael Pereira You talk straight to me Raphael Pereira

17+ years in digital marketing and product

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REQUEST YOUR DIAGNOSIS

Start on WhatsApp.

No strings attached. I come back with a proposal and next steps within 24 hours.

TRUST

Some of the businesses that have already trusted my work. In 17+ years, that's 100+ projects across many segments.

  • Belas Artes
  • Centro Universitário Insted
  • Pró-Morato
  • VetLay
  • Abrigo Bezerra

100+ projects 17+ years many segments

THE PROBLEM

Traffic shows up. The page doesn’t convert.

You bring people to the site (search, social, ads) and they don’t become customers.

It’s not just about looks

A site can be beautiful and still leave people lost, with no idea what to do next.

It’s about who visits

Without research and a real grasp of the user, the visitor doesn’t find what they came for and leaves.

THE SOLUTION

How I solve it

Every page starts from research and puts the user first: pleasing visuals, a clear message and a direct path to action. So every visit finds what it wants and does what matters.

IS THIS FOR YOU?

Who it’s for, who it’s not.

I take on few projects, and by fit. Before anything, it helps to know if we’re a match.

IT’S FOR YOU IF

  • You already invest (or will) in traffic You pay for the click and need it to have somewhere to land.
  • You have an operation running A validated product or service, generating revenue, ready to grow.
  • You want a site inside the funnel A page that works to sell, not a digital business card.

IT’S NOT FOR YOU IF

  • You want the cheapest If price is your only criterion, I am not the cheapest option.
  • You want it ready over the weekend Without diagnosis and process, I do not deliver.
  • You want a template with the color swapped Looks without strategy do not fix conversion.

If you saw yourself in the first list, we’ll get along.

DELIVERY

What I deliver.

01

Diagnosis before design.

I map what already exists and where the money leaks before proposing anything.

02

Validated UX, not guesswork.

Hierarchy, a clear next step and a Figma prototype before the first line of code.

03

The right tool for each project.

Custom development when the project calls for it; WordPress, Webflow or Framer when it makes more sense. I choose by need, not preference.

04

Technical SEO from the ground up.

The site is born ready to rank and measure, not a separate project bolted on later.

The right tool for each project

Google Analytics
Google AnalyticsAnalytics & data
Webflow
WebflowWebsite building
ChatGPT
ChatGPTResearch & content
SEMrush
SEMrushSEO & research
Astro
AstroFast websites
N8N
N8NAutomation
Figma
FigmaUX & prototype
Cloudflare
CloudflarePerformance & infra
Illustrator
IllustratorIllustration
Anthropic
AnthropicApplied AI
Google Ads
Google AdsAd campaigns
WordPress
WordPressWebsite building
After Effects
After EffectsVideo & motion
Tailwind CSS
Tailwind CSSStyling
Python
PythonAutomation & scripts
Adobe Creative Cloud
Adobe Creative CloudDesign suite
Vue.js
Vue.jsWeb interfaces
Photoshop
PhotoshopImage editing
Google Tag Manager
Google Tag ManagerTags & events
Google Analytics
Google AnalyticsAnalytics & data
Webflow
WebflowWebsite building
ChatGPT
ChatGPTResearch & content
SEMrush
SEMrushSEO & research
Astro
AstroFast websites
N8N
N8NAutomation
Figma
FigmaUX & prototype
Cloudflare
CloudflarePerformance & infra
Illustrator
IllustratorIllustration
Anthropic
AnthropicApplied AI
Google Ads
Google AdsAd campaigns
WordPress
WordPressWebsite building
After Effects
After EffectsVideo & motion
Tailwind CSS
Tailwind CSSStyling
Python
PythonAutomation & scripts
Adobe Creative Cloud
Adobe Creative CloudDesign suite
Vue.js
Vue.jsWeb interfaces
Photoshop
PhotoshopImage editing
Google Tag Manager
Google Tag ManagerTags & events

WHAT MAKES IT DIFFERENT

Why it’s not the same thing.

My work

Starting point
diagnosis of what already exists
Focus
conversion and performance
UX
validated in Figma before code
Technology
the right tool for each case
Technical SEO
built in
Support
straight with me, always

Freelancer / template

Starting point
ready-made template
Focus
looks
UX
whatever you ask for
Technology
a single tool
Technical SEO
not included
Support
leaves you alone

Traditional agency

Starting point
brief and proposal
Focus
hitting the deadline
UX
house standard
Technology
the agency’s stack
Technical SEO
separate service
Support
ticket support

PROCESS

How it works.

  1. 01

    Diagnosis and proposal

    I understand what already exists, the objective and where the money leaks.

  2. 02

    UX and prototype

    Structure and screens validated in Figma before a single line of code.

  3. 03

    Development

    Custom build, fast and indexable.

  4. 04

    Measurement and adjustment

    Events, data and continuous optimization after launch.

INCLUDED

What you get, in detail.

Everything below comes in every project. No hidden add-ons.

  • Research and diagnosis

    where it all starts

    Before any layout: UX-focused competitor analysis, audience research and a usability study. The foundation that makes everything else convert.

    Competitors (UX)Audience & journeyUsability
  • incl.

    Custom site

    Responsive, accessible and fast. 90+ on PageSpeed.

  • incl.

    Technical SEO built in

    Indexing, sitemap, structured data and Core Web Vitals in the green.

  • incl.

    Full measurement

    GA4, Tag Manager, conversion events and session recording (Clarity/Hotjar).

  • incl.

    Figma prototype

    Structure and screens validated before a single line of code.

  • incl.

    Editable panel

    A custom CMS so you can update content yourself, when it makes sense.

  • incl.

    Handover and training

    Everything delivered and trained. Code, domain and accounts stay in your name.

PROOF

Work that already runs.

belasartes.br
Belas Artes project screens

Belas Artes

Educational institution: organic traffic and enrollment conversion.

  • SEO
  • Conversion
  • Education
promorato.org.br
Pró-Morato site screens

Pró-Morato

NGO: clear message, donations and trust to raise more funds.

  • NGO
  • Donations
  • Performance
vetlay.com.br
VetLay site screens

VetLay

Pet health: user journey and mobile performance to drive contact.

  • Health
  • Mobile
  • UX
abrigobezerrademenezes.org.br
Abrigo Bezerra de Menezes site screens

Abrigo Bezerra

Shelter: Vue site with its own admin panel (Cloudflare D1 and R2) for autonomy.

  • Vue
  • Cloudflare
  • Admin
Raphael Pereira

ABOUT

Who’ll take care of your project.

Raphael Pereira. 17+ years in digital marketing and product, having run my own agency and worked with large educational institutions and projects in Brazil and abroad. You talk straight to me, from diagnosis to delivery. No outsourced team, no endless phone tree.

Learn more LinkedIn

FAQ

Common questions.

Why not a ready-made template?

A template solves appearance, not conversion. When you put media budget behind it, the difference shows up in the numbers. I work with the right tool for each case, always tailored to your objective, never on autopilot.

What technologies do you use?

I choose by the project’s need, not my preference. I work with custom development, WordPress, Webflow and Framer. In the proposal I explain which one fits your case and why.

Does the site come optimized for Google (SEO)?

It does. Technical SEO is built in here: indexing, sitemap, structured data, performance and Core Web Vitals in the green. The site is born ready to rank, not a separate project bolted on later.

How will I know if the site is converting?

With real measurement installed: GA4, Google Tag Manager and conversion events configured, plus session recording and heatmaps (Clarity or Hotjar) to see where users get stuck. You follow what happens instead of guessing.

How much does it cost?

It depends on scope. The form has an investment range field. Fill it in and I come back with a proposal and next steps within 24 hours.

How long does it take?

On average 3 to 6 weeks, depending on scope. I set a real timeline during the diagnosis, I do not guess on the first call.

Do you provide maintenance?

Yes, on a recurring basis. A site without measurement and adjustment loses performance over time. We follow the data and evolve the page based on how people actually behave.

Is the site mine? Who owns the code and the domain?

All yours. Code, domain and accounts (analytics, hosting) stay in your name. You are not locked to me or anyone else.

Can my current site be improved or do I need a full rebuild?

It depends on the diagnosis. Sometimes optimizing what exists is enough; sometimes a rebuild is cheaper long term than patching. I tell you clearly before you spend.

Do you write the copy and content?

The structure, hierarchy and on-screen copy (UX writing), yes, that is part of the project. Larger content like a blog or a big catalog, we align on scope.

LET’S TALK

Ready to get your project off the ground?

Availability for · only 2 spots left

Message me on WhatsApp and we talk. No formality, no script. I come back with a proposal and next steps within 24 hours. I work with a few projects a month, by fit.

Message on WhatsApp

I respond within 24 hours

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